Our Work Philosophy

Our Audience On Demand® (AOD) suite allows brands to deliver keenly targeted messages to customized audiences across display, video, mobile, native and social media. AOD wraps proprietary technology and engineering expertise around the world’s most respected technology and data platforms from companies like Google, Turn, Videology, Voxsup and Blue Kai to create truly differentiated offers.

Benchtools is our proprietary technology that monitors the digital strategies of a client’s competitors so that smarter media programs can be planned, optimized, and evaluated. It is available across most major search engines—including Bing, Google and Yahoo!—and can be utilized in any country where search engines offer data through our global proxy network.

Reports are presented through a variety of exportable graphs, tables and email alerts that help users optimize campaigns effectively, and our international product and development team ensure users’ expectations are met.

Benchtools reports include:

• Brand Positioning
• Market Trends
• Ad/Keyword Analysis
• Competitive Monitoring

Touchpoints ROI Tracker provides comparative metrics across paid, owned and earned contact points

Metrics are based on category-specific quantitative consumer research